Global Branding Through Smart Farming
RISING - 2015

DESCRIPTION

Agriculture in Japan faces many issues including an aging and declining workforce. Hiroki Iwasa, the representative of a farming corporation, is trying to change the industry. Using smart agriculture, he is revolutionizing strawberry production to grow luxury fruit selling for 1,000 yen each. By transforming farmers' experience and intuition into concrete data controlled by computer, he has built a system allowing all farmers to efficiently cultivate high quality produce. We follow his efforts to turn Japanese agriculture into a world-leading industry.