Boosting Agriculture while Promoting a Healthy Workforce
RISING - 2016

DESCRIPTION

As diets in Japan become increasingly Westernized, obesity and lifestyle diseases are on the rise. Average daily intake of fruit and vegetables is well below the recommended minimum, and falling year by year. Ryozo Kawagishi is the CEO of KOMPEITO, a business changing attitudes to fresh produce by providing fruit and veg for office workers to snack on during break times. And with its update on traditional Japanese medicine, this service is also providing a boost for farmers nationwide